Kimberly Prescott
Do you know ABL?
As a MOPs professional, learning is a constant. There is a saying we use at Automate 2 Inspire called ABL or Always Be Learning. We...
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Kimberly Prescott
- Oct 13, 2022
- 3 min
Why doesn’t Marketing Operations work?
By Kimberly Prescott It is well-known that driving a marketing operations department often results in a feeling of being in the hot seat...
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Lynne Spruill
- Aug 4, 2022
- 3 min
Why is Independent Consulting a Logical Choice?
Why the great resignation is an opportune time to go independent.
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Lynne Spruill
- Jul 14, 2022
- 2 min
The Great Resignation
by Lynne Spruill The Great Resignation post-pandemic has brought worldwide employee retention issues for corporate operations under the...
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Kimberly Prescott
- May 14, 2022
- 3 min
3 Things the pandemic has taught us about Marketing Automation
During the last 18 months our society has realized how important time is and how to spend it well. Material things have taken a back seat...
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Automate 2 Inspire Team
- May 14, 2022
- 2 min
How to choose a marketing automation software?
Your first step to choosing the right tool is to have a goal: This should ideally include your buyer personas, content offers, a...
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Kimberly Prescott
- May 14, 2022
- 2 min
Automate2Inspire Tips & Tricks: 3 Tips to Creating a Referral Program
Automating a referral program can seem daunting...here are a few tips to help get you started. First, let's talk about the elements of a...
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Kimberly Prescott
- May 14, 2022
- 2 min
Leading Change in Marketing Operations
For years now, companies have relied on marketing operations teams to do the impossible, be the impossible, and know the impossible. The...
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Kimberly Prescott
- May 14, 2022
- 2 min
"Marketing Automation is to Sales as Water is to Humans."
The above quote was said by an industry marketing operations leader. It struck a chord with our team at Automate 2 Inspire while working...
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Automate 2 Inspire Team
- May 14, 2022
- 2 min
Creating a Lead Management Strategy
3 Steps to Creating a Worldwide Lead Management Strategy that Drives Revenue Lead management is a term that we still find many companies...
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Kimberly Prescott
- May 14, 2022
- 3 min
Using Marketo for E-Commerce Applications
Updated: Dec 1, 2021 Is this off-label use? By Kimberly Prescott, CEO, Automate 2 Inspire Marketing ops professionals the world over know...
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Kimberly Prescott
- May 14, 2022
- 3 min
5 Keys to Campaigns that Work
Why campaign management works and why it doesn't? Using campaign management seems like just one more step in setting up your marketing...
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Kimberly Prescott
- May 14, 2022
- 3 min
Why Email Doesn’t Work Anymore?
Email is dead. Okay, that may sound counterintuitive or even completely inaccurate to some, but, let us explain. Emails in and of...
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Kimberly Prescott
- Apr 19, 2022
- 2 min
Too many competing Marketing Ops Projects? Here’s what to do.
By Automate 2 Inspire First published March 30, 2022 As a long time marketing ops professional, it has been a distinct pleasure to work...
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Kimberly Prescott
- Apr 19, 2022
- 2 min
World Series and Marketing Ops—Can you take the pressure?
Written by Kimberly Prescott Date Published: Oct 21, 2021 During this time of year, many are anxiously awaiting who will win the division...
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