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  • Writer's pictureLynne Spruill

The Great Resignation

by Lynne Spruill

The Great Resignation post-pandemic has brought worldwide employee retention issues for corporate operations under the spotlight. As turnover rates are on the rise, organizations face high recruiting costs and top talent losses. In 2021 4.51 million workers quit their jobs. In 2020 4.53 million? quit their jobs as published by the U.S Department of Labor May 2022. The highest percentage of these people were in the age range of 18-29. Analysts have researched the causes of this paradigm shift and have concluded the top reason all related to a better quality of life.

Top Reasons for Resignations as of 2022:

· Lack of pay

· Lack of advancement

· Feeling disrespected

· Lack of flexibility

· Lack of benefits

· Desire to relocate

· Childcare & family time

· Too many hours

· Too few hours

Whether you call it the “The Great Resignation,” “The Great Realignment,” or “The Great Reshuffle,” employees continue to walk away from jobs that don’t fit with their lives and aspirations as society and work settles into a version of life post-pandemic — and many of those workers are flocking to the digital marketing industry. The Great Resignation has made the sector “hyper-competitive” and the demand for talent unreasonably high.

The Digital Marketing industry has changed the work experience shifting away from a centralized office setting to a decentralized network of remote workers using cloud computing and automation software. One of the leaders in this market is Salesforce. Salesforce is a company that develops cloud-based software designed to help businesses find more prospects, close more deals, and impress customers with timely service. They support a suite of digital products for aligning all the key stakeholders to the sales and marketing lifecycle. Aggregating data to share and view accelerates communications and productivity. Their cloud platform and automation tools can be developed by workers around the globe. This highly distributed environment operated by remote workers communicating as a team is enabled by collaboration tools. By leveraging the benefits of anywhere work, workers are more productive, and more importantly, happy. The employee experience is no longer defined by the employer. Employee experience is defined by the employee. That’s a major shift for most organizations. As organizations continue to shift their operations, the demand for Digital Marketing talent will continue to grow. How do we train this next generation of workers to enjoy a better quality of life? Just ask Nya.

Welcome to the “The Great Retention” era.

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