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Understanding the Great Resignation: A Guide for 2023

The Great Resignation of 2022 rocked companies on a global scale. Why? It was a post-pandemic shakeup that brought employee retention issues for corporate operations under the microscope. As turnover rates are on the rise, yet again, organizations face high recruiting costs and top talent losses.


In fact, over 4 million workers quit in February 2023 alone, and that’s after reports came out claiming resignations were slowly down just in January of 2023. A month made all the difference.

What is the Great Resignation?

Whether you call it the “The Great Resignation,” “The Great Realignment,” or “The Great Reshuffle,” employees continue to walk away from jobs that don’t fit with their lives and aspirations as society and work settles into a version of life post-pandemic — and many of those workers are flocking to the digital marketing industry. The Great Resignation has made the sector “hyper-competitive” and the demand for talent unreasonably high.

Top Reasons for Resignations

Analysts have researched the causes of this paradigm shift and have concluded the top reason all related to a better quality of life.

· Lack of pay

· Lack of advancement

· Feeling disrespected

· Lack of flexibility

· Lack of benefits

· Desire to relocate

· Childcare & family time

· Too many hours

· Too few hours


The list of why employees are increasingly resigning could go on, but the ones listed above are the primary reasons the Great Resignation continues in 2023.

How Automation Software Leads to Employee Retention

The Digital Marketing industry has changed the work experience shifting away from a centralized office setting to a decentralized network of remote workers using cloud computing and automation software. But how does that translate into retention?

Repetitive Tasks are Streamlined

Here’s the thing, manual tasks are time consuming and can easily lead to errors. It can eat up precious time that employees can put to better use. Through intuitive dashboards, tasks are streamlined allowing more time for employees to learn new skills, deliver on big projects, and can lead to a better appreciation for their job and role because busy work is set to autopilot. In short, setting tasks to be automated allows you to take care of your employees and deceases their workload.

Better Job Satisfaction

When tasks are automated, collaboration is instant, reminders are integrated into work processes, and it’s easier to manage big picture deliverables, job satisfaction is almost guaranteed. No one wants to be burdened by tasks that overwhelm their day to day, so when they don’t have to give that any thought (i.e. our first point above) then they can focus on the things that matter to them which leads to better performance and satisfaction.

In fact, when automation is successfully integrated into a business, maximized production and customer satisfaction becomes easier to manage. And at the same time, your employees can evolve as professionals. It’s a win-win.

Higher, Better Productivity

It should be clear by now that using cloud computing and automation software, processes and tasks are automated and streamlined which leads to employee satisfaction which leads to fewer mistakes which leads to higher productivity. It’s all connected! Employees have direct access to information instead of having to chase up after people, combing through sloppy written-down notes, or even just forgetting tasks or due dates. Through automation, employees have a one-stop-shop to everything in a single place which opens the door to efficiency and productivity.

Now, let’s put all of what we know about automation software into practice with a prime example. One of the leaders in this market is Salesforce. Salesforce is a company that develops cloud-based software designed to help businesses find more prospects, close more deals, and impress customers with timely service.

Salesforce are Leading Employee Retention

A recent report polled that “Salesforce is in the Top 15% of similar sized companies in its ability to retain quality employees.” Additionally it found that 66% of Salesforce employees would not leave the company, even if they were offered more money elsewhere. And 82% of Salesforce employees said that they are excited to go to work each day.

Salesforce support a suite of digital products for aligning all the key stakeholders to the sales and marketing lifecycle. Aggregating data to share and view accelerates communications and productivity. Their cloud platform and automation tools can be developed by workers around the globe. This highly distributed environment operated by remote workers communicating as a team is enabled by collaboration tools. By leveraging the benefits of anywhere work, workers are more productive, and more importantly, happy.

The employee experience is no longer defined by the employer. Employee experience is defined by the employee. That’s a major shift for most organizations.

The Great Resignation Era

As organizations continue to shift their operations, the demand for Digital Marketing talent will continue to grow.

Welcome to the “The Great Retention” era. May it teach us a lesson or two.


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